Sample report · fictional store

Shopify to WooCommerce migration audit

Northfield Supply Co.

Store
northfieldsupply.example
Prepared
14 October 2026
Prepared by
DC Tech Ltd
Reference
DC-SMPL

01 — Snapshot

What you're moving

Read from your public sitemap and product feed. A “+” means the number is a minimum, because part of the data was too large to read in one pass.
Products
842
Variants
4,212
Collections
64
Pages
22
Blog posts
136
Product images
5,930
Theme
Impulse (Theme Store)
Currency
USD
Languages
English
Market URLs
Single market

02 — Redirects

URLs that need a redirect

Shopify and WooCommerce use different URL structures. Every old address Google has indexed needs a permanent (301) redirect to its new home. Without one, those pages return “not found”, they lose their rankings, and the traffic they bring stops.

1,066

URLs to map

By type
  • Products842
  • Collections64
  • Pages22
  • Blog index pages2
  • Blog posts136

How each type maps, with examples from your store

Products

/products/{handle} → /product/{handle}/

/products/waxed-canvas-field-jacket → /product/waxed-canvas-field-jacket/

/products/merino-crew-sock-3-pack → /product/merino-crew-sock-3-pack/

Collections

/collections/{handle} → /product-category/{handle}/

/collections/outerwear → /product-category/outerwear/

/collections/new-arrivals → /product-category/new-arrivals/

Pages

/pages/{handle} → /{handle}/

/pages/size-guide → /size-guide/

/pages/our-story → /our-story/

Blog index pages

/blogs/{blog} → /category/{blog}/

/blogs/journal → /category/journal/

/blogs/guides → /category/guides/

Blog posts

/blogs/{blog}/{post} → /blog/{post}/

/blogs/journal/how-to-rewax-a-jacket → /blog/how-to-rewax-a-jacket/

/blogs/guides/layering-for-autumn → /blog/layering-for-autumn/

Targets assume WooCommerce defaults (/product/ and /product-category/) and a /blog/ post prefix. Shopify’s duplicate URLs, such as /collections/x/products/y, are covered by a handful of pattern rules rather than one-by-one redirects.

03 — Apps

Apps and their WooCommerce replacements

Detected from the scripts and app blocks your storefront loads. Apps that only run in your Shopify admin don't show up here, so I go through those when I review your audit.

  • Klaviyo

    Email marketing

    → Klaviyo for WooCommerce

    Lists, profiles and flows stay in Klaviyo. Flows triggered by Shopify events need re-pointing to the WooCommerce integration.

  • Judge.me

    Reviews

    → Judge.me for WooCommerce

    Judge.me runs on WooCommerce. Reviews move with the account once product IDs are re-matched.

  • Recharge

    Subscriptions

    → WooCommerce Subscriptions

    Active subscribers and their stored cards need a planned move with your payment provider.

  • Gorgias

    Customer support

    → Gorgias WooCommerce integration

    Ticket history stays in Gorgias. Reconnect the store so order data shows in tickets.

  • Google Analytics / Tag Manager

    Analytics

    → Google for WooCommerce

    Same property. Historical data stays. Ecommerce events need re-checking on the new checkout.

  • Meta Pixel

    Ads & tracking

    → Facebook for WooCommerce

    Same pixel. Product catalogue sync must be reconnected.

  • Size Chart Pro

    Unrecognised

    → To be matched

    Installed as a theme app block. I'll match it to a WooCommerce plugin when I review your audit.

04 — Manual work

What won't transfer automatically

Migration tools move products, customers and orders. These are the things they miss, based on what this audit found in your store.
  1. 01

    Customer passwords

    Shopify never exports passwords. Customer accounts and order history move across, but every customer sets a new password. A password-reset email goes out at launch.

    Applies to every Shopify store.

  2. 02

    Checkout, payments and Shopify Payments

    Payment gateways are set up fresh on WooCommerce (Stripe, PayPal or WooPayments). Shopify Payments payouts and saved Shop Pay details don't carry over.

    Applies to every Shopify store.

  3. 03

    Discounts and automatic promotions

    Discount codes can be exported and recreated. Automatic discounts, Shopify Scripts and Functions have to be rebuilt as WooCommerce rules.

    Applies to every Shopify store.

  4. 04

    Active subscriptions

    Subscriber contracts and stored cards sit with the subscription app and payment processor. Moving them needs a token migration with your processor, or subscribers re-enter card details.

    Detected: Recharge.

  5. 05

    Product reviews

    Reviews live in the review app, not in Shopify. They're exported (with photos where supported) and re-imported against the new product IDs.

    Detected: Judge.me.

  6. 06

    Gift card balances

    Issued Shopify gift cards can't be moved as-is. Outstanding balances are exported and re-issued as WooCommerce gift cards with the same values.

    Gift card products found in your catalogue.

  7. 07

    Metafields

    Custom product fields (size guides, specs, care notes) don't show in public data. If you use them, they're mapped to custom fields during migration.

    Not visible in public data; I check this when I review your audit.

  8. 08

    Product options and personalisation

    Options stored by an options app, and products using all three Shopify option slots, need rebuilding as WooCommerce attributes or add-ons.

    38 products use three option sets.

  9. 09

    Email automations

    Your email platform keeps your lists, but flows triggered by Shopify events (abandoned cart, post-purchase) need re-pointing at WooCommerce.

    Detected: Klaviyo.

  10. 10

    Theme and design

    Shopify themes don't run on WordPress. The design is recreated on a WooCommerce theme.

    Current theme: Impulse.

  11. 11

    Shopify reports and analytics history

    Shopify's built-in reports stay behind. Google Analytics history is kept if you reuse the same property.

    Applies to every Shopify store.

05 — Complexity

Rated moderate

Based on catalogue size, languages, apps and the data that has to move by hand.

Why

  • 842 products.
  • 14 products have more than 50 variants.
  • Active subscription app: subscriber billing must be moved carefully.
  • Reviews need exporting and re-importing.

Largest product types

  • Accessories203
  • Knitwear164
  • Shirts141
  • Outerwear118
  • Trousers97
  • Footwear76

Most variants per product

  • Merino Rib Beanie72
  • Oxford Button-Down Shirt64
  • Selvedge Chino60

06 — Plan

Likely fit: Growth

A guide based on this audit, not a price promise. Main reasons: active subscriptions, 842 products, 14 with 50+ variants.

  • Package

    Essentials

    From $1,500

    Up to about 500 products, a standard theme and a few apps.

  • Likely fit

    Growth

    From $2,500

    A bigger catalogue, more apps and redirects at scale.

  • Package

    Complex

    Custom quote

    Headless or Hydrogen, several markets or languages, metaobjects, or 10,000+ products.

Every migration is quoted after I review your audit. The “from” prices are where most stores land.

Growth usually includes

  • Everything in Essentials
  • App replacements installed and configured
  • Reviews and blog content moved
  • Launch-day checks and two weeks of support

Typical timeline: 3–5 weeks.

After launch: care plans

  • Basic care$79/mo

    Plugin and core updates, daily backups, uptime and security monitoring, monthly report.

  • Standard care$129/mo

    Everything in Basic, plus up to 2 hours of small changes a month.

  • Priority care$199/mo

    Everything in Standard, up to 5 hours a month, and same-business-day replies.

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07 — Running costs

Monthly running costs, compared

Enter what you pay now. Every figure here is an estimate, and payment processing fees are left out on both sides.

Shopify today

Billing

Estimated total: $105/mo

Add your app subscriptions, that’s usually where the difference is.

Shopify list prices, checked Oct 2026.

WooCommerce after migration

  • Managed WordPress hostingFrom $30/mo
  • Paid pluginsVaries, usually $0 to $50/mo

Estimated total: from $30/mo

Optional: care plan from $79/mo

WooCommerce has no Shopify-style transaction fee. Payment processing fees from Stripe, PayPal or similar still apply.